America Does Not Need Gun Control Essay -- argumentative, persuasive,

Gun control is often considered as an effective means of protecting ordinary citizens. We all want to feel safe, and it's easy to ascribe notions of safety to the idea of gun control. Unfortunately, feeling safe and actually being safe can be very different things. Gun control sounds wonderful in theory: no guns means no shootings. If only it were that simple. When one considers some of the worst shootings and gun-related crimes in recent history, it's peculiar to realize how often these occurred in places where guns were illegal to carry or even own. It's downright disturbing to realize that, in some cases, the only armed person in sight was the one planning a crime. A sign that says 'no guns' might as well say 'no resistance'. What safer environment could exist—for a criminal? It is my intention, throughout this paper, to discuss the disadvantages and incongruities of gun control policies, and to highlight and provide argument for the positive benefits of gun ownersh ip. The major problem with gun control laws is that it is likely only the law-abiding will obey them. In the midst of planning or perpetrating a crime, is it plausible that criminals stop and wonder whether their firearm is duly registered with the state, or even legal in their local ordinance? Seems kind of silly. In the meantime, some conscientious citizens have turned in their firearms while others no longer carry them out of the house, or carry their handguns about in a locked case in their car (where they are about as useful a means for defense as butter for cutting granite). Clearly, the law is only a restriction upon those who obey it. Another problem is deciding whether or not gun control laws are even, well, lawful. This is not as cut and dried ... ...it is up to individuals to decide whether or not owning a gun for self-defense is the right choice in their life. It is a responsibility, and not to be taken lightly. All persons must decide this on their own, but no one should be able decide that it is the wrong choice for everybody else. Works Cited DeShaney v. Winnebago Cty. Soc. Servs. Dept., 489 U.S. 189, 196 (1989). â€Å"Injury Prevention & Control: Data & Statistics (WISQARSTM).† CDC. Centers for Disease Control and Prevention, 4 Mar. 2015. Web. 16 May 2015. Lott, John R. Jr. More Guns, Less Crime: Understanding Crime and Gun-Control Laws, Third Edition (Studies in Law and Economics). Chicago: U of Chicago P, 2010. Print. McDonald v. Chicago, 561 U.S. ___ (2010). (slip op., 44). Small Arms Survey. Small Arms Survey 2014: Guns and the City. Web. 16 May 2015. http://www.smallarmssurvey.org/

Tlc Analysis of a Drug Component

To: Wesley Clark From: Lizzie Heath Date: March 4, 2013 Subject: Thin-Layer Chromatographic Analysis of Drug Components (Experiment #15) The purpose of this experiment is to determine the components of an unknown drug and identify it as one of six (6) commercial drugs by using thin-layer chromatography. I added approximately a quarter of a tablet of acetaminophen, aspirin, caffeine, ibuprofen, salicylamide, and the unknown (#19) to separate test tubes containing 2. 5mL of dichloromethane. I noticed that my unknown was a coated tablet.Each test tube was swirled until the greatest amount of each solid was dissolved. Each solution was spotted along a labeled starting line on the silica gel TLC plate. The TLC plate was put into a developing chamber containing 200:1 acetic acid and allowed to developed until the solvent reached almost to the top of the TLC plate, which took about 10 minutes. When the TLC plate finished developing, I observed the plate under UV light and noticed that the s alicylamide was the only spot that fluoresced purple while all the other spots fluoresced blue and I also noticed that the unknown had 2 spots.I traced around the spots for each solution on the TLC plate, the only spot that I did not see was the one for the ibuprofen. I then placed it into an iodine chamber and noticed that the acetaminophen turned a yellowish color. I measured that the solvent traveled 64mm up the TLC plate by using the starting line as a reference, and, by using that information, I was able to calculate the Rf value of each solution by using: Rf= distance traveled by the spotDistance traveled by the solvent I used that formula to get the following information for the table below: Commercial DrugRf Value Acetaminophen0. 500 Aspirin0. 781 Caffeine0. 125 Ibuprofen0 Salicylamide0. 719 Unknown0. 109 & 0. 734 I am able to determine that my unknown substance contains aspirin, but I am not sure what the other substance is. I can speculate that the other substance is the c oating from the tablet of the unknown.

Mix of marketing activities

Undertaking 31 ) Mix of Selling Activities1. BrandingLets clients cognize what merchandise the company will bring forth with different manners and Sons. The definition of stigmatization is making a name, logo or a design that merely identifies and differentiate merchandise from others. Purpose: A successful stigmatization can set up trust and builds trueness between clients and the company, communicates the company values which mean the values of the company distinguish their merchandises from other rivals and the quality of their merchandises.2. E-mail sellingE-mail selling aids by directing messages via electronic mail to the clients to allow them cognize what merchandises will be sell in the market. Purpose: Provides personalized services to clients. Email selling can update clients every clip about the cargo of their purchased merchandises. Email selling besides enables to advance merchandises and services at the same clip.3. Banner advertsGraphical adverts which can be either on in writing or text messages that are shown on web pages. When clients clicked on the either of the adverts, it will travel on to new page and straight off unfastened to the advertizer ‘s place page. Banners are normally in formats such as GIF, JPEG or PNG. Banners are of import because they can advance, purchase and sell their merchandises utilizing this advert. Purpose: Banner advertisement can be used really efficaciously to advance a merchandise or service on the web. This will bring forth gross revenues when the concern is introduced to a immense audience. Banner advertizements will do more profitable for clients that have its ain alone qualities that can hike on-line gross revenues.4. CRMBesides known as Customer Relationship Manager. CRM is an information industry that provides a company utile and relevant information to clients in order to hold a good known relationship between the company and clients in an organized manner. The information provided must fit with the clients ‘ demands. Purpose: CRM has the undermentioned intents such as cognition direction which enables for employees to hold valuable information in what action to do, Database consolidation is to interact a client recorded in one topographic point to assist and advance client support service and Integration of channels and systems which is to react to clients through a channel of their pick such as electronic mail, phone and online chatting.5. Search engine optimisationSearch engine optimisation is a manner for hunt engines to happen and rank a site higher than other web sites in response to a hunt question and therefore helps clients easier to happen the site that they wanted. Purpose: Search engine optimisation will assist the site to advance their merchandises and services by seeking the company ‘s site. Every clip clients type the keyword of the site, the ranking of that site will travel higher. This will enable to utilize the hunt engine to the advantage in order to acquire needed traffic.6. Per chink advertisementPay per chink advertisement is besides known as Cost per chink or Pay per Ranking. Pay per chink advertisement allows clients to name the site that searched at the top of the hunt engine consequences by typing for the merchandises or services they wanted to utilize. The higher clients visit the site, the higher the advertizement will be shown in the list. Customers will pay when they click on and link to the site. Purpose: Pay per chink is a signifier of advertisement that engage websites with links of the company on other web sites. Every client chinks on the advert, certain of amount will be charged to the clients. This will assist the company to derive much more net income from ecommerce.2 ) Reasonable attacks to online selling activities.1. Registering with as many hunt enginesThe intent of registering with as many engines is to let holding a better line in with the hunt engine. This can be really valuable tool in seeing where to travel in spread outing the company ‘s web site into the market.2. Clear stigmatization and promotional bundlesThe intent of clear stigmatization and promotional bundles is that they give consumers a freedom of pick in taking their merchandises, offer a step of protection to clients because they can easy place the provider which they are fond of.3. Use of streamer advertisement theoretical accountThe intent of use of streamer advertisement theoretical account is to c onstruct consciousness, sell something, and thrust traffic to an advertizer ‘s web site.4. The usage of forumThe use of forum is a good manner to acquire back links and traffics but members must lend to the forum in order to be active in the site and non merely spamming the forum with the company ‘s links. Giving relevant and elaborate information, clients or members of the forum might be interested to look into out the nexus.3 ) Offline selling demands:I. Direct selling is a method where advertizers approach clients straight face to confront with the merchandises or services for roll uping an sum of information about their clients and clients. II. Mass selling is a maximal exposure of advertisement merchandises to clients. Merchandises that many people want will be introduced to a immense audience.a. MagazinesMagazines might and can be expensive but magazines are really utile because it focused on the advertisement to the clients which they might be interested to cognize about the advert.B. Direct MailDirect mail can be utile because the mail is straight sent from the company to clients instantly for their wants and demands. Roll uping information from clients by detecting references on their cheques and inquiring them to make full out information cards.c. NewslettersNewsletters presents can be really influential and powerful message to clients because it provides layout and design and they can bring forth really interesting newssheets in a really cheap manner.d. NewspapersBy puting advertizements about the company ‘s concern in newspapers can be really utile and may convert clients through the advertizements because newspapers ever have been read by people every twenty-four hours. This method is really effectual.4 ) Plan addresses both bing and new clientsIn order to retain clients online or offlines, the undermentioned factors should be taken into consideration:1. Developing profitable clientsIn order to set up profitable clients, the company must continuously be pulling new profitable clients in the industry sectors and they must besides active retain the profitable current clients and re-establish dealingss with past clients.2. Profiling clientsCustomer profiling is based on demographic, psychographic and geographic features. The description of clients must include income, business, and degree of instruction, age, gender, avocations or country of abode.3. Specifying clientsFor retaining clients, the company must specify their possible clients. To be successful, the company must be able to carry clients more easy and when the company able to carry them, it is easier clip to hold concern with clients.4. Deciding targeted groupTargeted group will be decided by the company which clients will establish on their age and gender. Each group will be able to prove their merchandises which may be a positive manner to derive client ‘s trust and do even more net income.5 ) Compile prospective clients in the groupa. Plan to turn to bing clientsI ) Offer truenessIf the company plans to do the bing clients loyal to them, they must offer them a particular deal such as take downing the monetary value in order to do them happy and loyal.two ) Tell-a-friend optionThe company can state the bing clients to advance their site and concern to their friends in order to derive more loyal clients.three ) Offer pre or station gross revenues servicesOffering pre gross revenues services to clients, the company must be able to research and program new merchandise before giving out to clients in order for them to do a suggestion and do a better merchandise for them to be happy.four ) Considerin g monetary value factors based on clients need.Reducing monetary values on the merchandises that the clients ever need will be able to retain the bing client ‘s trueness.B. Plan to turn to new clientsI ) Mailing listMailing list such as direct mail is an effectual manner to convey a message or a manner to publicize and advance a new specific merchandise to big audiences in order to derive new clients.two ) OffersOffers will be given to clients such as take downing the monetary value as considered by the company for a chosen merchandise that might acquire the client ‘s purpose.three ) MembershipsNew clients will be offered full rank for them to acquire the latest intelligence and information about new merchandises of their demands.four ) Easy payment servicesNew clients may be able to utilize their recognition cards if they are buying their merchandises online because it is easier for them to pay without any transit required.6 ) Sphere nameCompany name is called â€Å"Ar ts and Crafts online†Sphere NameTypeHandinessartzandcraftzonline.comCommercialYesfun-artsandcrafts-online.comCommercialYesartscrafts4u.comCommercialYesThe best sphere name that have been chosen is artscrafts4u.com Reasons on why this sphere name is the best:This sphere name is short and easier for clients to retrieve the site.This sphere name may be interesting for clients in order for them to see the site more frequently.The sphere name can pull clients in doing concerns.

Free Essays on Reality

If you saw my family sitting together at a restaurant, you would say to yourself,† now there is a nice looking family.† Everyone says so. Although underneath it all is what you really don’t see. I was blind to it myself until it was brought to my attention. Two people that were destined to be together from the start are just falling apart more and more everyday. Walking into my house ten years ago you would smell whatever was cooking on the stove, the fireplace burning in the living room, or Dads’ cologne when he walks from his bedroom. Now, it’s just a stale smell from an old house. It’s like no one is even living within the walls of the English tutor home. No love between the two people that made everything what it is today. It was a major change for all of us to move here from New York. It seemed like the â€Å"in thing† was parents getting a divorce. We felt like a minority moving here because our parents were still together. My sister and I would listen to our friends and how difficult it is for them to be fair and see each parent every other week. All we could think to ourselves was, â€Å"thank God that is never going to happen to us.† Well it wasn’t until the middle of my sophomore year that it was brought to my attention by my dad that things weren’t going all that great, and that in fact they hadn’t been for quit some time now. I remember standing in our hot muggy garage as he was telling me this. Perspiration was melting off both our faces. I’m not sure if I was angry or scared; but I knew my Dad was trying to hold back his tears. Everything that meant the most that day just went from the top to the bottom of the list. One thing that was different from all of the other families that go through this is that my parents tried very hard to put things back together. They went to counseling and little get-aways. Again, my sister and I thought that things were going good between them. We just wen... Free Essays on Reality Free Essays on Reality If you saw my family sitting together at a restaurant, you would say to yourself,† now there is a nice looking family.† Everyone says so. Although underneath it all is what you really don’t see. I was blind to it myself until it was brought to my attention. Two people that were destined to be together from the start are just falling apart more and more everyday. Walking into my house ten years ago you would smell whatever was cooking on the stove, the fireplace burning in the living room, or Dads’ cologne when he walks from his bedroom. Now, it’s just a stale smell from an old house. It’s like no one is even living within the walls of the English tutor home. No love between the two people that made everything what it is today. It was a major change for all of us to move here from New York. It seemed like the â€Å"in thing† was parents getting a divorce. We felt like a minority moving here because our parents were still together. My sister and I would listen to our friends and how difficult it is for them to be fair and see each parent every other week. All we could think to ourselves was, â€Å"thank God that is never going to happen to us.† Well it wasn’t until the middle of my sophomore year that it was brought to my attention by my dad that things weren’t going all that great, and that in fact they hadn’t been for quit some time now. I remember standing in our hot muggy garage as he was telling me this. Perspiration was melting off both our faces. I’m not sure if I was angry or scared; but I knew my Dad was trying to hold back his tears. Everything that meant the most that day just went from the top to the bottom of the list. One thing that was different from all of the other families that go through this is that my parents tried very hard to put things back together. They went to counseling and little get-aways. Again, my sister and I thought that things were going good between them. We just wen... Free Essays on Reality According to James, pragmatic reality seems to be an individual’s construction of ideas and is based upon the fulfillment of one’s own interests. First of all, James believes that there is a number of different â€Å"worlds† or realities that exist such as the world of science, the world of abstract truths, etc.. Of these worlds that James thinks exists, he feels that the world of physical objects is the most important world when considering reality. He considers this world to be most important because physical objects have more impact on our lives and most affect our ability to fulfill our ends. So, when we discuss James and his ideas on a pragmatic reality, we are focusing on the reality of physical objects. James’ ideas on pragmatic reality also seem to take into account two major sides. Side one would include an individual’s interests, values, and concerns, and side two would include an individual’s experiences. James thinks that an individual creates his own reality by sorting through his interests, values, and concerns and then relating his experiences to those factors in a way that will be satisfying to him. This process will result in an individuals own reality, and not any â€Å"absolute† reality. What is real needs to be understood, and if one can not understand something, then it is not reality to that person. Therefore, each individual’s perception of physical objects will result in an individual sense of reality for each individual based on the perception of the same group of physical objects. James’ metaphysical conception of reality is based on the idea that there are many ways that one can view something, and once again it is up to the individual to decide which way the thing will be perceived. The idea here is not to argue about which point of view is the correct one, but it is to see which point of view is more appropriate given the purposes the individual has. Many examples are given ...

WSJ and NPR Miss the Mark on Applicant Tracking Systems (ATS)

WSJ and NPR Miss the Mark on Applicant Tracking Systems (ATS) Resume Oblivion has been a hot topic in the news. The Wall Street Journal published an article, Your Resume vs. Oblivion, reporting that the percentage of large companies using computerized Applicant Tracking Systems to screen candidates is in the high 90%; almost all Fortune 500 companies rely on these programs. The article points out that the systems, which can cost from $5,000 to millions of dollars, are efficient, but not foolproof.   Specifically, Tracking software    may miss the most-qualified applicant if that person doesnt game the system by larding [sic I think they mean loading] his or her rà ©sumà © with keywords from the job description. The article offers advice, which I recommend reading, on How to Beat the Black Hole.' However, the advice is not comprehensive.   The first item, for instance, instructs job seekers to mimic the keywords in the job description as closely as possible. If youre applying to be a sales manager, make sure your rà ©sumà © includes the words sales and manage (assuming youve done both!). Pardon me for saying so, but the above advice is 1) rudimentary, 2) a no-brainer and 3) limited in its value. The problem is that 99% of the people applying for a sales manager job are going to have the words sales and manage   in their resumes! Therefore, you will not get higher on any list by including these keywords. The same goes for most of the keywords in the job description, since many job seekers are getting savvy about matching their resumes to the posting. The Wall Street Journal is not the only major news provider who delivered misleading or incomplete information on this topic. Take NPRs 16-minute segment entitled Keeping Your Resume Out of Online Oblivion, where callers related stories of how they got interviews despite the reign of Applicant Tracking Systems.   View it here: You will hear some creative solutions in this spot on how to make it past the computers. You will also hear something misleading:   that hiring managers (i.e., human beings) program the ATS software to screen for certain terms. Do you really think that a company like Google or Starbucks is going to have a human being sit there and punch keywords into a computer for each of the thousands of jobs they post every day? Think again. No, human beings do not program these systems the systems program themselves! The keywords the computers are looking for are determined by the computers. And this is why qualified candidates are so often overlooked.

Explore Canadian cultural developments and further examine those which Essay

Explore Canadian cultural developments and further examine those which would impact the investment plans of a German-based luxury car manufacturer - Essay Example However, the country’s recent economic prosperity and the ability to be at par with the competitive world are some affirmations of this conservatism. According to Bill Currie, Deloitte’s chair, the Canadians feel they are good and do not need to take risks that are not comfortable with them. In a report produced by Deloitte Company, uncertainty and risk were noted as the greatest obstacles to the Canadian business owners. In addition, other Canadian business leaders claim that the high cost of labour is the primary cause that is restraining their capabilities to invest in research and development (OVSEY, 2012). According to OVSEY (2012), Prof Peridis disagrees with their claims noting that the Germans despite their high labour costs can still sell their products. They produce knowledge-intensive products and adds that a culture of modesty cannot be changed overnight. Thus, for Canada to become a serious contributor to the business globe, it needs time to change that conservative culture. Audi is among the top luxury car producing company in Germany. The Audi manufacturers are known for their numerous innovations in the automotive industry. For this reason, Audi can be termed as a risk taker in the global business world due to their willingness to venture their business worldwide. Furthermore, plans to invest globally in the Chinese and American markets are underway by the Audi automobile company. These plans were triggered by the developments in both countries and the need to sell their products worldwide to develop economically (BOUDETTE, 2014). Despite the facts that Canadian companies are conservative and do not love innovation, the Canadian country can be a good market for the Audi to sell their cars. As well, this is because the locally based companies are very reluctant in innovating anything new. As a result, Canadians may be willing to break the monotony in their countries and try to import

Marketing Management Coursework Example | Topics and Well Written Essays - 500 words

Marketing Management - Coursework Example Just like any other industry, banks also have various methods of developing relationships with their customers and personal clients. In banks, customer loyalty remains the cornerstone of the current market conditions. Losing a customer in the banking industry is an absolute mistake especially when fighting with competitors in the market. Some of the common methods in which banks use to develop their ongoing customer relationships include building communication with their personal customers, enhancing customer services, extensive research on their clients and identifying of their customer needs and wants (Kotler & Keller, 2011, p. 173). Additionally, banks also develop their customer relationships by providing full disclosure while interacting with their personal customers. In order to develop relationships with their personal clients, most banks maintain effective financial-driven communication with their clients. Multiple communication systems between the clients and the banks help in creating openness between the customer and the banks. Barclays bank is known for its effective communication with its clients and personal customers. Generally, the bank has established good communication and rapport with its customers hence guaranteeing eagerness of customers doing business with the company. Proper identification of customer needs and wants in banks is usually accomplished by maintaining customer interaction and communication. Additionally, using background research remains important in establishing customer needs and wants. Both approaches help banks in developing relationships with its customers (Kotler & Keller, 2011, p. 67-73). This aspect mostly means focusing on provision of complete answers to customer concerns and queries. The whole process involves honesty during communications and setting reasonable expectations for personal clients. The whole process helps in building