Gun Control misc8 essays

Gun Control misc8 essays Since the days of the pioneers of the United States, firearms have been part of the American tradition as protection and a means of hunting or sport. As we near the end of the 20th century the use of guns has changed significantly. Because of fast and steady increase in crime and the fight for the right to own a hand gun, the introduction of legislation for gun control, to try to reduce the crime in the United States, has been a hotly debated issue in recent years. Although many people feel that gun control violates the right of the people, given in the second amendment "the right to bear arms", controlling distribution and sales and the registration of guns and gun owners is necessary because of the homicide rate involving guns and the violence by criminals using guns. Many people feel that gun control violates the right of the people given in the second amendment the right "to bear arms". Opponents of gun control, including the National Rifle Association, better known as the NRA, argue that the "right To bear arms" is guaranteed in the second amendment of the Constitution of the United States of America and licensing restrictions penalize law-abiding citizens while in no way preventing criminal use of handguns. It is also argued that by making it difficult for guns to be bought and registered for the American public there is a threat to the personal safety of American families everywhere. However controlling the sale and distribution of firearms is necessary because of the homicide rate involving guns. In 1988 there were 9000 handgun related murders in America. Metropolitan centers and some suburban communities of America are setting new records for homicides by handguns. Larger Metropolitan centers have ten times the murder rate of all Western Europe. For example in Washington,D.C. there was an estimated 400 homicides including guns. In addition gun control has been seen as necessa...

buy custom Nectar in a Sieve essay

buy custom Nectar in a Sieve essay The novel Nectar in a Sieve is a fictional work. It is written by Kamala Markandanya. The novel is set in India. It is about a young girl whose name is Rukmani. She is the youngest daughter in her family. Rukmani also known as Ruku is married off by her family at a very early age. The man she marries is called Nathan. Nathan is not wealthy and is a tenant farmer. In India the women usually marry men; therefore they have to pay dowry to a man for him to agree to marry a woman. Ruku's family was not wealthy and therefore they had to settle for an average tenant farmer. The story develops as Ruku continues to lead her life. She struggles with poverty and eviction. Throughout the novel she gets from one problem to another. The novel though ends on a brighter note for her and finally she has hope that life will be better. The author has used several literal devices in the novel. This essay will focus on these literal devices and issues such as culture, politics and human rights in the nov el. Discussion Kamala Markandanya was born in 1924 in a city called Bangalore. She was fortunate to be born in a Brahmin caste. This is the highest level in the Hindu religion. Kamala attended the University of Madras, after which she took a job in a small newspaper, where she was a writer. Kamala was born in the city but she learnt the rural life of India. She later moved to England where she married an Englishman. Kamala had written a few novels but her first novel to be published was Nectar in a Sieve. It was published in the year 1954. She wrote some other novels, which are Some Inner Fury and a Silence of Desire. Most of her novels are about life in India and culture of this country. The setting of the book is in the rural areas. It shows how people in the rural areas lead their lives. The book was also set during a time when India had just emerged from the colonial rule. Nathan, the husband of Ruku, is a farmer and he owns a piece of land, it is this piece of land that the family depends on. They farm here and eat products from this land. In India at this era of time most people were living in the rural areas. They mainly depended on rice and vegetables for food. The people, living in the rural areas, live in simplicity. Most of them are not well of. The book describes how these villagers live in mud huts that are thatched with grass. Development is approaching this rural area and it brings with it negative effects. Ruku is especially against this development. The development comes in the form of a tannery. Its efforts to expand ends up in taking land from the villagers. Nathan is a victim where his land is taken piece by piece until he has none left. The narration of the story is in the first person narration. Ruku is the narrator of the story. She is an old woman when she begins the story. She then proceeds to narrate the story as a flashback or a reflection of her life. She first informs the reader that in the present she is at peace, but things have not always been like that. The first person narration enables the reader to see things through the Ruku's eyes. The reader also experiences the feelings that Ruku is experiencing. The first person narration is also advantageous as it helps the reader develop empathy for the protagonist. The first person narration helps retain the originality of the story. If for instance the book was written in the third person narration, like an observer it would loose its originality. The first person narration is able to portray more than the story. It is through the first person narration we are able to know the thoughts of Ruku. The problem though with first narration is that it overshadows the other characters. Also the narrator may be bias and influence the reader's thoughts about issues in the story. The writer uses characters to help her deliver the story well. These characters usually are of different types. They include; the protagonist. The protagonist is the character whose life the story revolves around. This character creates the plot of the story. They are like the main characters of the story. In this novel, the protagonist is Ruku. The story is about her life from when she is married to Nathan, it continues with the introduction of other characters that help shape the story. There is also the antagonist. This is the character or force that opposes the protagonist. The fact is that the antagonist does not always have to be a character. There are other instances that usually have more than one antagonist. In this story the antagonist is not well developed and therefore not easy to identify. The antagonist though is the forces of change that keep opposing Ruku and her family to lead a good life. The coming of development and the change from the rural life to urban life as the industries continue to grow. These antagonists have made Ruku's life to be full of hardship. She seems to be jumping from one hardship right into another. The other characters in the book are major and minor characters. In this novel the major character apart from Ruku is, Nathan, who is the husband to Ruku. There is also Ira; she is the eldest of Ruku's children. She too struggles in life; she marries then later divorces with her husband. She later turns to prostitution so as to save her smaller brother from dying of hunger. Kenny and Ruku's fifth son Selvam is also major characters. Kenny is a foreigner but manages to get close to Ruku. He is a frequent visitor to the village. He later opens a hospital, where Selvam gets to work. The minor characters are the other sons of Ruku. Two of them join the tannery, where they get jobs. They are shown to embrace modernity by getting jobs at the tannery. They do this knowing that their mother is against it (Snclair 75). There is also Kunthi, who is almost of the same age as Ruku. She is quiet and aloof. To the villagers she is sad to have married beneath her class and unlike Ruku she never accepts her marriage and is therefore not comfortable. Kuli is also a minor character, who is different from Ruku as he has joy and hope amidst his difficulties. All characters in the book have enabled the author to narrate the story well; each character plays a role and all this roles combined help the book to properly develop. The theme of the story is about hope. The author wants to show the importance of hope in times of struggle. This is shown by how Ruku even after all the struggles, has hope that things will become better. In the first part of the book she and her husband are filled with hope that even if they do not own the land they cultivate they will one day. Ruku believes that man was given the sprit to rise above his struggles. The book may have been directed to the struggle that India was experiencing due to the colonial rule. The author wants to show the reader that things eventually get better with hope in life. Another theme looming in the book is that of fear. This is because the villagers do not know what will come tomorrow. Ruku and her husband are in fear of what might happen. They fear of what will happen to them when they lose their land. There is also the fear of the changes occurring in the village. The villagers are worried of what the introduction of the tannery will do to their village. Although some are optimistic that they will get jobs in the factory, Ruku is not happy with the tannery. The villagers live in fear and hope, Ruku says that she is not sure which one was stronger (Markandanya 78). The story is written in a reflective mood. This is demonstrated at the beginning where Ruku starts by informing the reader that she is well at present. She then falls into a flashback of those old times. This mode is used by the author to emphasis its theme of hope. It starts by showing that things are fine at present but it is due to hope that Ruku has been able to endure all the struggles. The mood also shows that the book is set in a historic time, when things were different from the present. If the book was written using a different mood it would not have had the impact the author intended to. The author has also used imagery in the book. Imagery is defined as an author's attempt to create a certain picture in the mind of the reader. Imagery is best displayed by use of images in books, but most novels do not usually have pictures, especially fictional ones. It is therefore upon the author to use the right words and style to bring out the right image. In this novel the author has been able to portray the life that the villagers were living in. The reader can also feel their way of life and what they believe in. Ruku narrates the state of their houses in a way that the reader is able to see the house well in their mind. The author also uses the literal device of symbolism. The book is set at a time when there is massive change all over India. There is an increase in urban development. Also, the British colonists are trying to bring changes to the citizens of India. In the novel the tannery is used as a symbol .it stands for change. The way the characters in the novel react to the tannery shows how they react to change (Sinclair 84). They are those who embrace the coming of the tannery, Ruku's sons included. Others like Ruku are strongly opposing the tannery. Nathan is seen trying to persuade hi s wife to accept this change since it is inevitable. The plot of the story is structured into two parts. The first part is mostly about Ruku's marriage life. The second part is about the efforts of Ruku and her family to seek refuge from their son in the city. The first chapters of the novel start when Ruku is married off to Nathan. They then travel to Nathan's place. In these chapters Ruku narrates to us how her arranged marriage results to an intimate and loving marriage. This chapter shows as Ruku transforms from a little girl to a woman who is now a good wife to Nathan. The plot proceeds to show how, Ruku gets a first born then becomes infertile. After a challenge she is able to give birth to other kids who are all sons. The children grow up and they all take their different routes in life. Some sons get employment at the tannery. Murugan, their third son goes off to the city to become a servant. Ira, the daughter, gets married and later is divorced. Ruku and her husband lose their land to the tannery and they have to move from the village. The second part of the plot shows the attempt of Ruku and her family to go to the city to their son. The son they are searching for is nowhere to be found. They are then forced to take up work at a quarry. Here, they work as stonebreakers to earn money for food. Nathan though dies and Ruku has to go to her home village. She is accompanied by Puli. She settles there with her daughter and her youngest son. The plot has been developed in a way that things moves from being worse to becoming better. Additionally, the author has also used the technique of conflict in the novel. There is conflict present between Ruku and the changes that present themselves. Ruku is mostly in conflict with the introduction of the tannery. There is also conflict between Ruku and her sons. They do not agree with their mother about the tannery. This is demonstrated when the sons seek out jobs at the tannery. Ruku struggles with this conflict until she and her husband resolves the conflict. They do this by moving away from their land, although Nathan later dies, Ruku resettles iin her home village (Markandanya 114). It is while here that things start to look brighter and actually get better. The author has also greatly illustrated the culture of the people in the novel. Culture is a wide term that covers various aspects of life. This includes; food, religion, beliefs and the way of life. Most of the characters in the story are land tenants. Just like Nathan, they do not own the land that they toil on. The tenants also largely depend on food from their farms for food. This is why when floods occur, most of their products are destroyed and they have to endure drought. Their staple food is rice, which they mix with vegetables. The religion of the most of the characters is Hinduism. This people in the book are portrayed to follow their religion faithfully. They will not agree to go out of what the religion demands of them. The Hindu religion requires women to pay for their dowry. Ruku is married off to a poor man, because even if she was the daughter of the headmen they could not afford a richer man. This is because the parents do not have enough money left after marrying off the sisters to wealthy men. Ruku though is able to understand the diversity of religion in the world as she interacts with a Muslim friend (Markandanya 54). The novel is used to show the situation that was present in India. There was a presence of Muslim in the country although they were a minority. Marriage is also a part of culture. Marriage is important as it determines the movement from one caste to another. It also ensures a good future for one's children. In the novel it is important to marry above one's level or a man who is of the same level as a woman. When a woman marries beneath her level, it means that she moves from an upper caste to a lower one. Ruku marries a man who is under her level. At the beginning she is not very comfortable and she gets disappointed upon seeing her husband house. Kunthi too marries below her level. She is so unhappy that she keeps letting everyone know that she married beneath her level. Nevertheless, Ruku is able to get used to her new level. The caste system in India is very important part of their culture. If the writer was to write the novel and not include this in the book, it would lack its originality of being set in India. The problem though is that the author belonged to the highest caste and in the book she focused on the lower ca ste. The novel has been able to portray a history of India. It shows a shift of India's economic and cultural situation. The novel is in a setting when the British have just finished ruling India. Although this is not stated openly, the book does imply this historical time. It shows the movement of younger people from the reliance of farming to industry. Many young people in the book including Ruku's sons seek employment in the tannery (Markandanya 65). It is also a time where rural areas are being transformed to urban areas. The theme of hope is signifies independence of India from the colonial rule. As the book ends on a brighter note, maybe the author signifies that India has finally achieved independence. The political situation after the British rule immensely influenced the story in the novel. During this time the British colonial rule had transformed India. Industrialization was increasing. They also introduced an educational system that was making the youth more liberal. They were more aware of their freedom than before. The British also introduced capitalism, the rich started to own more land while the poor lost property. They became poorer and were living in poor conditions. These aspects are included in the book. The author for instance shows the spread of industrialization with the tannery. It also shows how the poor were suffering due to the changes. The problem though is that the author does not clearly bring out the aspect of politics, which is clearly an issue at the time she writes the book. The book also addresses some human rights issue. The main issue though is starvation or hunger. The novel shows how the characters in the book depend on the farms for their livelihood. The food they eat is received from the farms that they led. The people also depend on the rain for them to grow their crop. When the rain fails or comes in plenty it spoils their crop. This leads to them experiencing famine. There is hunger experienced by the people living in the rural areas. They do not have anyone who comes to their rescue. Instead they are forced to turn to new means of getting food. It should be the government's responsibility to cater for their own in such times; this is not the case in the book. People are left to suffer, others even die of starvation. Ruku's daughter is even forced into prostitution so that she can get food for her siblings. It is unbelievable, the treatment of important human rights like food are taken very lightly. Conclusion The book, Nectar in a Sieve, is about a woman called Ruku and her struggles in life during rapidly changing times in India. The author has used several literary aspects to bring out the story well. These includes: plot, character, imagery, the first person narration and themes. The writer in the book is also able to show the culture of the characters in terms of religion, marriage and practices too. Although not directly, the book also touches on the political issue in India at the time the book was being written. The book is a good fictional book, well written by the author to especially bring out the theme of hope. The book shows the reader the importance of hope and how human beings without hope are not going to lead a full life. It also tells us not to give up easily. Buy custom Nectar in a Sieve essay

U.S. Navy WWII Essay Example | Topics and Well Written Essays - 750 words

U.S. Navy WWII - Essay Example against the American Navy after their failure at the Battle of Coral Sea.1 Nimitz already knew that the Japanese were planning to capture Midway Island as a way of extending their control of the Pacific. Yamamoto, the Commander-in-Chief of the Japanese Combined Fleet believed that his troop could gain control of the Pacific only after an all-out naval battle with the American. In his plan, America would suffer defeat thereby making Japan free to conquer. Similarly, Yamamoto believed that Nimitz would not escape any major naval battle with the Japanese but the US Commander-in-Chief was not ready to evade any naval battle within the Pacific region. Yamamoto had planned on luring some of the American naval forces away from his main battlefield.2 Besides, he ensured that four of the eight Japanese aircraft carriers would be in the vicinity. Notably, the Japanese fleet consisted of some of the biggest battleships in the world known as Yamato the smaller battleships as well as other numero us cruisers and destroyers. Unfortunately, Yamamoto’s plan had two major defects. First, he believed in the supremacy of his battleship. This made him fail to realize that aircraft carriers could give a massive blow to them while at a far distance. Hence, Yamamoto believed that the aircraft carrier was the supporting machine in the battleship and not the other way round. Also, his battleships were much slower than all other warships that he initially had, and this caused the entire fleet to move at a pace that could only suit the slower battleships. The second defect was that the Americans knew the course of Yamamoto’s plan. Therefore, Admirals Spruance and Fletcher prepared their ships for an attack.3 As a result, Yamamoto’s plan of luring the American forces away from the main battlefield was not going to work. On June 2, Fletcher and Spruance took control of two task forces. Notably, Yamamoto had no idea that his fleet was sailing toward a large enemy force and his plans to

The helpful of technology Essay Example | Topics and Well Written Essays - 1000 words

The helpful of technology - Essay Example It is apparent that  whatever we do in our daily lives we interact with technology. Our interactions with technology may be direct or indirect, but the fact of the matter remains that we are benefiting a lot from technology (Oak Web). Have you ever wondered what the world would be like without technology? Talk about the communication sector, transport sector - air transport or road transport or water transport, and the financial sector. We need technology to make all these sectors afloat. Our lives depend solely on these sectors, and without technology, we are not able to have a smooth life. Technology therefore, makes it easy for use to live. The transport sector has undergone a lot of technological advancements throughout the world. Since the invention of the wheel, the transport sector has made incredible transformations. Modernization of the rail transport, road transport and the transport has made it easy for people to transport all sorts of things across the planet. Travelling has been made fast and people take the shortest time possible to get to their destinations. Goods on the other hand, take the least time possible to reach their intended recipients across the continents. This means that people make huge economic gains. Entrepreneurs are able to make maximum profits from their daily business transactions that involve moving their goods from one place to the other (Oak Web). Africa for instance, is the biggest beneficiaries of technological advancements in the transport sector. Close to all African countries are developing economies and therefore, each of them is making large gains out of trading with the rest of the world. The presence of very reliable means of transport to these destinations is of greatest essence to them. Large scale farmers in Africa, especially the ones who are in the flower industry are able to make deliveries to

How motivate the second language learner Essay Example for Free

How motivate the second language learner Essay The students are always motivated, and when we talk about motivation, it refer to student`s efforts to learn. Positively motivated students are more pleasant to learn, prepare more carefully for class, participate more actively and achieve more than negatively motivated students. Teachers should recognize that to improve motivation they will be dealing with cognitive, affective, social and perhaps even psychomotor variables. These recommendations are being offered as positive suggestion for improving student achievement motivation and also some thing which should not happen to participating students if high level of motivation is to be maintained. First, we should clarify for the student what is the goal of the course and what they have to do to achieve these goals. For reach this goal we should assist them. Give them feedback, and summarize important content of each class. We must have review sessions to help the student to recover what they learned. Use the example, that is, use a material which is related to what they know, in fact we should have a work which is creative and these activities should be purposeful. Give an exam and take them a test to motivate the student to have a better work. These are the cognitive works which we can do for motivate the students. In addition there is some affective variable which the teachers can done to motivate the students. They should avoid the practices which produce or continued anxity. A positive attitude toward the speakers, class and the teacher of the second language improve the motivation of language learner. Know the needs of students to achieve in some area. The teacher must be able to give reward for good work and punish for poor work if it is necessary. Use audio-visual aids whenever possible within reason. Plan for activities during the term. give them assignment to improve their proficiency. When applying a concepts use context which interesting the students Also there is some instruction to not be done in order to keep the student motivated. The student should not be made to suffer a lose of self-esteem and not be in a discomfort position like sit for a long time or cant hear what is said in the front of class. Or not asked them to take a test of what they don’t know or have an incomprehensible question. And should not be in inferior groups, or even ask them to be in a group of students who are superior learners. In conclusion to meet student needs, the teacher needs to make a commitment to themselves and to each student, to help that student grow. The purpose of teaching is growing the students knowledge which is be done by improving a motivation. If the teacher be aware of students need an the position of the class he/she can improve the level of the students` motivations and as a result their knowledge will be grow and language learning will happened as good as possible.

America Does Not Need Gun Control Essay -- argumentative, persuasive,

Gun control is often considered as an effective means of protecting ordinary citizens. We all want to feel safe, and it's easy to ascribe notions of safety to the idea of gun control. Unfortunately, feeling safe and actually being safe can be very different things. Gun control sounds wonderful in theory: no guns means no shootings. If only it were that simple. When one considers some of the worst shootings and gun-related crimes in recent history, it's peculiar to realize how often these occurred in places where guns were illegal to carry or even own. It's downright disturbing to realize that, in some cases, the only armed person in sight was the one planning a crime. A sign that says 'no guns' might as well say 'no resistance'. What safer environment could exist—for a criminal? It is my intention, throughout this paper, to discuss the disadvantages and incongruities of gun control policies, and to highlight and provide argument for the positive benefits of gun ownersh ip. The major problem with gun control laws is that it is likely only the law-abiding will obey them. In the midst of planning or perpetrating a crime, is it plausible that criminals stop and wonder whether their firearm is duly registered with the state, or even legal in their local ordinance? Seems kind of silly. In the meantime, some conscientious citizens have turned in their firearms while others no longer carry them out of the house, or carry their handguns about in a locked case in their car (where they are about as useful a means for defense as butter for cutting granite). Clearly, the law is only a restriction upon those who obey it. Another problem is deciding whether or not gun control laws are even, well, lawful. This is not as cut and dried ... ...it is up to individuals to decide whether or not owning a gun for self-defense is the right choice in their life. It is a responsibility, and not to be taken lightly. All persons must decide this on their own, but no one should be able decide that it is the wrong choice for everybody else. Works Cited DeShaney v. Winnebago Cty. Soc. Servs. Dept., 489 U.S. 189, 196 (1989). â€Å"Injury Prevention & Control: Data & Statistics (WISQARSTM).† CDC. Centers for Disease Control and Prevention, 4 Mar. 2015. Web. 16 May 2015. Lott, John R. Jr. More Guns, Less Crime: Understanding Crime and Gun-Control Laws, Third Edition (Studies in Law and Economics). Chicago: U of Chicago P, 2010. Print. McDonald v. Chicago, 561 U.S. ___ (2010). (slip op., 44). Small Arms Survey. Small Arms Survey 2014: Guns and the City. Web. 16 May 2015. http://www.smallarmssurvey.org/

Tlc Analysis of a Drug Component

To: Wesley Clark From: Lizzie Heath Date: March 4, 2013 Subject: Thin-Layer Chromatographic Analysis of Drug Components (Experiment #15) The purpose of this experiment is to determine the components of an unknown drug and identify it as one of six (6) commercial drugs by using thin-layer chromatography. I added approximately a quarter of a tablet of acetaminophen, aspirin, caffeine, ibuprofen, salicylamide, and the unknown (#19) to separate test tubes containing 2. 5mL of dichloromethane. I noticed that my unknown was a coated tablet.Each test tube was swirled until the greatest amount of each solid was dissolved. Each solution was spotted along a labeled starting line on the silica gel TLC plate. The TLC plate was put into a developing chamber containing 200:1 acetic acid and allowed to developed until the solvent reached almost to the top of the TLC plate, which took about 10 minutes. When the TLC plate finished developing, I observed the plate under UV light and noticed that the s alicylamide was the only spot that fluoresced purple while all the other spots fluoresced blue and I also noticed that the unknown had 2 spots.I traced around the spots for each solution on the TLC plate, the only spot that I did not see was the one for the ibuprofen. I then placed it into an iodine chamber and noticed that the acetaminophen turned a yellowish color. I measured that the solvent traveled 64mm up the TLC plate by using the starting line as a reference, and, by using that information, I was able to calculate the Rf value of each solution by using: Rf= distance traveled by the spotDistance traveled by the solvent I used that formula to get the following information for the table below: Commercial DrugRf Value Acetaminophen0. 500 Aspirin0. 781 Caffeine0. 125 Ibuprofen0 Salicylamide0. 719 Unknown0. 109 & 0. 734 I am able to determine that my unknown substance contains aspirin, but I am not sure what the other substance is. I can speculate that the other substance is the c oating from the tablet of the unknown.

Mix of marketing activities

Undertaking 31 ) Mix of Selling Activities1. BrandingLets clients cognize what merchandise the company will bring forth with different manners and Sons. The definition of stigmatization is making a name, logo or a design that merely identifies and differentiate merchandise from others. Purpose: A successful stigmatization can set up trust and builds trueness between clients and the company, communicates the company values which mean the values of the company distinguish their merchandises from other rivals and the quality of their merchandises.2. E-mail sellingE-mail selling aids by directing messages via electronic mail to the clients to allow them cognize what merchandises will be sell in the market. Purpose: Provides personalized services to clients. Email selling can update clients every clip about the cargo of their purchased merchandises. Email selling besides enables to advance merchandises and services at the same clip.3. Banner advertsGraphical adverts which can be either on in writing or text messages that are shown on web pages. When clients clicked on the either of the adverts, it will travel on to new page and straight off unfastened to the advertizer ‘s place page. Banners are normally in formats such as GIF, JPEG or PNG. Banners are of import because they can advance, purchase and sell their merchandises utilizing this advert. Purpose: Banner advertisement can be used really efficaciously to advance a merchandise or service on the web. This will bring forth gross revenues when the concern is introduced to a immense audience. Banner advertizements will do more profitable for clients that have its ain alone qualities that can hike on-line gross revenues.4. CRMBesides known as Customer Relationship Manager. CRM is an information industry that provides a company utile and relevant information to clients in order to hold a good known relationship between the company and clients in an organized manner. The information provided must fit with the clients ‘ demands. Purpose: CRM has the undermentioned intents such as cognition direction which enables for employees to hold valuable information in what action to do, Database consolidation is to interact a client recorded in one topographic point to assist and advance client support service and Integration of channels and systems which is to react to clients through a channel of their pick such as electronic mail, phone and online chatting.5. Search engine optimisationSearch engine optimisation is a manner for hunt engines to happen and rank a site higher than other web sites in response to a hunt question and therefore helps clients easier to happen the site that they wanted. Purpose: Search engine optimisation will assist the site to advance their merchandises and services by seeking the company ‘s site. Every clip clients type the keyword of the site, the ranking of that site will travel higher. This will enable to utilize the hunt engine to the advantage in order to acquire needed traffic.6. Per chink advertisementPay per chink advertisement is besides known as Cost per chink or Pay per Ranking. Pay per chink advertisement allows clients to name the site that searched at the top of the hunt engine consequences by typing for the merchandises or services they wanted to utilize. The higher clients visit the site, the higher the advertizement will be shown in the list. Customers will pay when they click on and link to the site. Purpose: Pay per chink is a signifier of advertisement that engage websites with links of the company on other web sites. Every client chinks on the advert, certain of amount will be charged to the clients. This will assist the company to derive much more net income from ecommerce.2 ) Reasonable attacks to online selling activities.1. Registering with as many hunt enginesThe intent of registering with as many engines is to let holding a better line in with the hunt engine. This can be really valuable tool in seeing where to travel in spread outing the company ‘s web site into the market.2. Clear stigmatization and promotional bundlesThe intent of clear stigmatization and promotional bundles is that they give consumers a freedom of pick in taking their merchandises, offer a step of protection to clients because they can easy place the provider which they are fond of.3. Use of streamer advertisement theoretical accountThe intent of use of streamer advertisement theoretical account is to c onstruct consciousness, sell something, and thrust traffic to an advertizer ‘s web site.4. The usage of forumThe use of forum is a good manner to acquire back links and traffics but members must lend to the forum in order to be active in the site and non merely spamming the forum with the company ‘s links. Giving relevant and elaborate information, clients or members of the forum might be interested to look into out the nexus.3 ) Offline selling demands:I. Direct selling is a method where advertizers approach clients straight face to confront with the merchandises or services for roll uping an sum of information about their clients and clients. II. Mass selling is a maximal exposure of advertisement merchandises to clients. Merchandises that many people want will be introduced to a immense audience.a. MagazinesMagazines might and can be expensive but magazines are really utile because it focused on the advertisement to the clients which they might be interested to cognize about the advert.B. Direct MailDirect mail can be utile because the mail is straight sent from the company to clients instantly for their wants and demands. Roll uping information from clients by detecting references on their cheques and inquiring them to make full out information cards.c. NewslettersNewsletters presents can be really influential and powerful message to clients because it provides layout and design and they can bring forth really interesting newssheets in a really cheap manner.d. NewspapersBy puting advertizements about the company ‘s concern in newspapers can be really utile and may convert clients through the advertizements because newspapers ever have been read by people every twenty-four hours. This method is really effectual.4 ) Plan addresses both bing and new clientsIn order to retain clients online or offlines, the undermentioned factors should be taken into consideration:1. Developing profitable clientsIn order to set up profitable clients, the company must continuously be pulling new profitable clients in the industry sectors and they must besides active retain the profitable current clients and re-establish dealingss with past clients.2. Profiling clientsCustomer profiling is based on demographic, psychographic and geographic features. The description of clients must include income, business, and degree of instruction, age, gender, avocations or country of abode.3. Specifying clientsFor retaining clients, the company must specify their possible clients. To be successful, the company must be able to carry clients more easy and when the company able to carry them, it is easier clip to hold concern with clients.4. Deciding targeted groupTargeted group will be decided by the company which clients will establish on their age and gender. Each group will be able to prove their merchandises which may be a positive manner to derive client ‘s trust and do even more net income.5 ) Compile prospective clients in the groupa. Plan to turn to bing clientsI ) Offer truenessIf the company plans to do the bing clients loyal to them, they must offer them a particular deal such as take downing the monetary value in order to do them happy and loyal.two ) Tell-a-friend optionThe company can state the bing clients to advance their site and concern to their friends in order to derive more loyal clients.three ) Offer pre or station gross revenues servicesOffering pre gross revenues services to clients, the company must be able to research and program new merchandise before giving out to clients in order for them to do a suggestion and do a better merchandise for them to be happy.four ) Considerin g monetary value factors based on clients need.Reducing monetary values on the merchandises that the clients ever need will be able to retain the bing client ‘s trueness.B. Plan to turn to new clientsI ) Mailing listMailing list such as direct mail is an effectual manner to convey a message or a manner to publicize and advance a new specific merchandise to big audiences in order to derive new clients.two ) OffersOffers will be given to clients such as take downing the monetary value as considered by the company for a chosen merchandise that might acquire the client ‘s purpose.three ) MembershipsNew clients will be offered full rank for them to acquire the latest intelligence and information about new merchandises of their demands.four ) Easy payment servicesNew clients may be able to utilize their recognition cards if they are buying their merchandises online because it is easier for them to pay without any transit required.6 ) Sphere nameCompany name is called â€Å"Ar ts and Crafts online†Sphere NameTypeHandinessartzandcraftzonline.comCommercialYesfun-artsandcrafts-online.comCommercialYesartscrafts4u.comCommercialYesThe best sphere name that have been chosen is artscrafts4u.com Reasons on why this sphere name is the best:This sphere name is short and easier for clients to retrieve the site.This sphere name may be interesting for clients in order for them to see the site more frequently.The sphere name can pull clients in doing concerns.

Free Essays on Reality

If you saw my family sitting together at a restaurant, you would say to yourself,† now there is a nice looking family.† Everyone says so. Although underneath it all is what you really don’t see. I was blind to it myself until it was brought to my attention. Two people that were destined to be together from the start are just falling apart more and more everyday. Walking into my house ten years ago you would smell whatever was cooking on the stove, the fireplace burning in the living room, or Dads’ cologne when he walks from his bedroom. Now, it’s just a stale smell from an old house. It’s like no one is even living within the walls of the English tutor home. No love between the two people that made everything what it is today. It was a major change for all of us to move here from New York. It seemed like the â€Å"in thing† was parents getting a divorce. We felt like a minority moving here because our parents were still together. My sister and I would listen to our friends and how difficult it is for them to be fair and see each parent every other week. All we could think to ourselves was, â€Å"thank God that is never going to happen to us.† Well it wasn’t until the middle of my sophomore year that it was brought to my attention by my dad that things weren’t going all that great, and that in fact they hadn’t been for quit some time now. I remember standing in our hot muggy garage as he was telling me this. Perspiration was melting off both our faces. I’m not sure if I was angry or scared; but I knew my Dad was trying to hold back his tears. Everything that meant the most that day just went from the top to the bottom of the list. One thing that was different from all of the other families that go through this is that my parents tried very hard to put things back together. They went to counseling and little get-aways. Again, my sister and I thought that things were going good between them. We just wen... Free Essays on Reality Free Essays on Reality If you saw my family sitting together at a restaurant, you would say to yourself,† now there is a nice looking family.† Everyone says so. Although underneath it all is what you really don’t see. I was blind to it myself until it was brought to my attention. Two people that were destined to be together from the start are just falling apart more and more everyday. Walking into my house ten years ago you would smell whatever was cooking on the stove, the fireplace burning in the living room, or Dads’ cologne when he walks from his bedroom. Now, it’s just a stale smell from an old house. It’s like no one is even living within the walls of the English tutor home. No love between the two people that made everything what it is today. It was a major change for all of us to move here from New York. It seemed like the â€Å"in thing† was parents getting a divorce. We felt like a minority moving here because our parents were still together. My sister and I would listen to our friends and how difficult it is for them to be fair and see each parent every other week. All we could think to ourselves was, â€Å"thank God that is never going to happen to us.† Well it wasn’t until the middle of my sophomore year that it was brought to my attention by my dad that things weren’t going all that great, and that in fact they hadn’t been for quit some time now. I remember standing in our hot muggy garage as he was telling me this. Perspiration was melting off both our faces. I’m not sure if I was angry or scared; but I knew my Dad was trying to hold back his tears. Everything that meant the most that day just went from the top to the bottom of the list. One thing that was different from all of the other families that go through this is that my parents tried very hard to put things back together. They went to counseling and little get-aways. Again, my sister and I thought that things were going good between them. We just wen... Free Essays on Reality According to James, pragmatic reality seems to be an individual’s construction of ideas and is based upon the fulfillment of one’s own interests. First of all, James believes that there is a number of different â€Å"worlds† or realities that exist such as the world of science, the world of abstract truths, etc.. Of these worlds that James thinks exists, he feels that the world of physical objects is the most important world when considering reality. He considers this world to be most important because physical objects have more impact on our lives and most affect our ability to fulfill our ends. So, when we discuss James and his ideas on a pragmatic reality, we are focusing on the reality of physical objects. James’ ideas on pragmatic reality also seem to take into account two major sides. Side one would include an individual’s interests, values, and concerns, and side two would include an individual’s experiences. James thinks that an individual creates his own reality by sorting through his interests, values, and concerns and then relating his experiences to those factors in a way that will be satisfying to him. This process will result in an individuals own reality, and not any â€Å"absolute† reality. What is real needs to be understood, and if one can not understand something, then it is not reality to that person. Therefore, each individual’s perception of physical objects will result in an individual sense of reality for each individual based on the perception of the same group of physical objects. James’ metaphysical conception of reality is based on the idea that there are many ways that one can view something, and once again it is up to the individual to decide which way the thing will be perceived. The idea here is not to argue about which point of view is the correct one, but it is to see which point of view is more appropriate given the purposes the individual has. Many examples are given ...

WSJ and NPR Miss the Mark on Applicant Tracking Systems (ATS)

WSJ and NPR Miss the Mark on Applicant Tracking Systems (ATS) Resume Oblivion has been a hot topic in the news. The Wall Street Journal published an article, Your Resume vs. Oblivion, reporting that the percentage of large companies using computerized Applicant Tracking Systems to screen candidates is in the high 90%; almost all Fortune 500 companies rely on these programs. The article points out that the systems, which can cost from $5,000 to millions of dollars, are efficient, but not foolproof.   Specifically, Tracking software    may miss the most-qualified applicant if that person doesnt game the system by larding [sic I think they mean loading] his or her rà ©sumà © with keywords from the job description. The article offers advice, which I recommend reading, on How to Beat the Black Hole.' However, the advice is not comprehensive.   The first item, for instance, instructs job seekers to mimic the keywords in the job description as closely as possible. If youre applying to be a sales manager, make sure your rà ©sumà © includes the words sales and manage (assuming youve done both!). Pardon me for saying so, but the above advice is 1) rudimentary, 2) a no-brainer and 3) limited in its value. The problem is that 99% of the people applying for a sales manager job are going to have the words sales and manage   in their resumes! Therefore, you will not get higher on any list by including these keywords. The same goes for most of the keywords in the job description, since many job seekers are getting savvy about matching their resumes to the posting. The Wall Street Journal is not the only major news provider who delivered misleading or incomplete information on this topic. Take NPRs 16-minute segment entitled Keeping Your Resume Out of Online Oblivion, where callers related stories of how they got interviews despite the reign of Applicant Tracking Systems.   View it here: You will hear some creative solutions in this spot on how to make it past the computers. You will also hear something misleading:   that hiring managers (i.e., human beings) program the ATS software to screen for certain terms. Do you really think that a company like Google or Starbucks is going to have a human being sit there and punch keywords into a computer for each of the thousands of jobs they post every day? Think again. No, human beings do not program these systems the systems program themselves! The keywords the computers are looking for are determined by the computers. And this is why qualified candidates are so often overlooked.

Explore Canadian cultural developments and further examine those which Essay

Explore Canadian cultural developments and further examine those which would impact the investment plans of a German-based luxury car manufacturer - Essay Example However, the country’s recent economic prosperity and the ability to be at par with the competitive world are some affirmations of this conservatism. According to Bill Currie, Deloitte’s chair, the Canadians feel they are good and do not need to take risks that are not comfortable with them. In a report produced by Deloitte Company, uncertainty and risk were noted as the greatest obstacles to the Canadian business owners. In addition, other Canadian business leaders claim that the high cost of labour is the primary cause that is restraining their capabilities to invest in research and development (OVSEY, 2012). According to OVSEY (2012), Prof Peridis disagrees with their claims noting that the Germans despite their high labour costs can still sell their products. They produce knowledge-intensive products and adds that a culture of modesty cannot be changed overnight. Thus, for Canada to become a serious contributor to the business globe, it needs time to change that conservative culture. Audi is among the top luxury car producing company in Germany. The Audi manufacturers are known for their numerous innovations in the automotive industry. For this reason, Audi can be termed as a risk taker in the global business world due to their willingness to venture their business worldwide. Furthermore, plans to invest globally in the Chinese and American markets are underway by the Audi automobile company. These plans were triggered by the developments in both countries and the need to sell their products worldwide to develop economically (BOUDETTE, 2014). Despite the facts that Canadian companies are conservative and do not love innovation, the Canadian country can be a good market for the Audi to sell their cars. As well, this is because the locally based companies are very reluctant in innovating anything new. As a result, Canadians may be willing to break the monotony in their countries and try to import

Marketing Management Coursework Example | Topics and Well Written Essays - 500 words

Marketing Management - Coursework Example Just like any other industry, banks also have various methods of developing relationships with their customers and personal clients. In banks, customer loyalty remains the cornerstone of the current market conditions. Losing a customer in the banking industry is an absolute mistake especially when fighting with competitors in the market. Some of the common methods in which banks use to develop their ongoing customer relationships include building communication with their personal customers, enhancing customer services, extensive research on their clients and identifying of their customer needs and wants (Kotler & Keller, 2011, p. 173). Additionally, banks also develop their customer relationships by providing full disclosure while interacting with their personal customers. In order to develop relationships with their personal clients, most banks maintain effective financial-driven communication with their clients. Multiple communication systems between the clients and the banks help in creating openness between the customer and the banks. Barclays bank is known for its effective communication with its clients and personal customers. Generally, the bank has established good communication and rapport with its customers hence guaranteeing eagerness of customers doing business with the company. Proper identification of customer needs and wants in banks is usually accomplished by maintaining customer interaction and communication. Additionally, using background research remains important in establishing customer needs and wants. Both approaches help banks in developing relationships with its customers (Kotler & Keller, 2011, p. 67-73). This aspect mostly means focusing on provision of complete answers to customer concerns and queries. The whole process involves honesty during communications and setting reasonable expectations for personal clients. The whole process helps in building